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Finding practical ways to reduce automotive emissions and lessen America's energy dependence isn't something that can wait for technological breakthroughs years down the road, noted Audi of America President Johan de Nysschen. Instead, car companies and government policy makers should immediately embrace promising new technologies that can quickly add up to make a real difference. In a wide-reaching speech at Audi's 100th Anniversary celebration in Sonoma, California, de Nysschen also discussed his thoughts on the future of luxury, asserting that the era of "legacy luxury" -products that convey status without regard to cost or resources consumed - is now at the end of its life cycle, with Audi representing the new era of "progressive luxury."
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