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Tide Expands Loads of Hope Program, Introduces New Yellow-Capped Bottle With A Portion of Proceeds Aiding Families Affected by Natural Disasters.
Tide® laundry detergent has launched a new specially marked, Yellow Cap bottle of Tide with10¢ from every purchase going toward helping families affected by disasters. Dedicated to providing clean clothes to help renew a sense of hope to families affected by natural disasters, the Tide Loads of Hope program has provided free laundry service to families and relief workers for the past three years following major disasters, including Hurricane Katrina and the California wildfires.
To view Multimedia News Release, go to http://www.prnewswire.com/mnr/tide/37810/
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