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I just recently went to visit Caroline Dietz, John Pope and Lionel Menchaca at Dell Computer to talk to them about their awesome shift from being a commoditized, overly traditional marketing brand to being a community driven brand. :)
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EricSkiff
7 months ago 0 + -These videos are outstanding! Thank you for sharing them while you work on the book, I've already started pointing people to them as excellent references.
EricSkiff (2:19)
7 months ago 0 + -This is such a key moment and a great statement on how social media can change the public perception of a company.
You can transform from a "faceless corporation" to good people working at a company just by allowing your employees to speak in real, unfiltered voices.
alexdc (3:14)
7 months ago 0 + -1,700 ideas in the first week!