mediatrust's videos

Relevantly Speaking - July 8, 2009

mediatrust

This week California gets a bit of welcome news on the affiliate tax front from the Terminator himself. We're also sitting down with Tracking202's Wes Mahler to discuss transparency and innovation in performance marketing.

By mediatrust

Tags : affiliate, innovation, mahler, marketing, mediatrust, parent, performance, relevantly, scott, speaking, tax, tracking202, transparency, wes

Relevantly Speaking - July 1, 2009

mediatrust

This week we have have our exclusive interview with El Al Airlines CEO, Haim Romano. We talk about the importance of globalization,challenges in this economy and the launch of El Al's performance marketing program.

By mediatrust

Tags : airlines, al, el, haim, mediatrust, parent, relevantly, romano, scott, speaking

Relevantly Speaking - The State of the Union

mediatrust

This week we're showing you the video intro that ran during Peter Bordes' keynote speech at Affiliate Convention. We're calling it the "State of the Union" as it outlines where we stand today in performance marketing on both the advertisers side and the publisher side.

By mediatrust

Tags : affiliate, bordes, marketing, mediatrust, of, parent, peter, relevantly, scott, speaking, state, the, union

Relevantly Speaking - June 17, 2009

mediatrust

This week we're in Denver covering Affiliate Convention.

By mediatrust

Tags : affiliate, bordes, convention, jivan, manhas, mediatrust, parent, peter, relevantly, scott, speaking

Relevantly Speaking - June 10, 2009

mediatrust

This week we speak with Shai Pritz, the CEO of Unique Leads about the issue of fraud in affiliate marketing. We're also gearing for Peter Bordes, CEO of MediaTrust's Keynote speech at Affiliate Convention.

By mediatrust

Tags : affiliate, bordes, convention, leads, mediatrust, parent, peter, pritz, relevantly, scott, shai, speaking, unique

Relevantly Speaking - May 20, 2009

mediatrust

This week we're talking to Joe Stepniewski of Skimlinks about their offerings and how it can help bloggers and web publishers earn money by converting existing links into money-making affiliate links. We're also getting ready to head Affilicon in Israel!

By mediatrust

Tags : affilicon, christopher, joe, just, justthink, media, mediatrust, parent, relevantly, scott, skimlinks, smith, speaking, stepniewski, think

Relevantly Speaking - May 13, 2009

mediatrust

This week we're shining a light on MediaTrust's CEO, Peter Bordes getting featured in BusinessWeek. We're also taking a look at what most companies overlook when implementing their online marketing strategy. Finally, we're pulling the curtain back on two initiatives that will rewards publishers for sales.

By mediatrust

Tags : bordes, branson, businessweek, cashmore, guy, just, kawasaki, media, mediatrust, parent, pete, peter, relevantly, richard, scott, speaking, think

Relevantly Speaking - May 6, 2009

mediatrust

This week we're all over Oprah and her use of Twitter - is it genuine or just another celebrity misstep? We'll talk to John Geletka of Ratchet, Stephanie Agresta, Matt Browne or Morefocus and Mike Barash of Blurb to get their advice on how companies should tackle social media tools. We also check in with Itay Paz of Affilicon from the Berlin Wall to get his take on affiliate marketing in Germany.

By mediatrust

Tags : barash, blurb, bordes, itay, mediatrust, mike, oprah, parent, paz, peter, relevantly, scott, speaking, twitter

Relevantly Speaking - April 29, 2009

mediatrust

This week we recap MediaTrust's Performance Marketing panel at ad:tech, check the state of affiliate marketing in India and give you one final chance to win James Connor's book "The Perfection of Marketing."

By mediatrust

Tags : affilicon, connor, consultant, debt, itay, james, mediatrust, parent, paz, relevantly, relief, scott, speaking

Relevantly Speaking - April 15, 2009

mediatrust

This week we're talking to Stephanie Agresta, Diane Deseta of White Knight and Chris Noble of Kompolt about why now is the perfect time for companies to put their money into online marketing. We also get an update from Itay Paz about the state of affiliate marketing in Stockholm Sweden.

By mediatrust

Tags : affilicon, agresta, chris, deseta, diane, itay, knight, kompolt, mediatrust, noble, parent, paz, relevantly, scott, speaking, stephanie, white

Relevantly Speaking - April 8, 2009

mediatrust

This week Relevantly Speaking is covering the 2008 IAB report on internet advertising revenue. We're also giving away (and letting you know about) a stellar book by James Connor called "The Perfection of Marketing." Head on over to blog.mediatrust.com to win your copy!

By mediatrust

Tags : IAB, ad, connor, james, marketing, mediatrust, of, parent, perfection, relevantly, report, revenue, scott, speaking, stemulite, tech

Relevantly Speaking - April 1, 2009

mediatrust

This week Relevantly Speaking is checking in with Itay Paz from China about the emerging affiliate market there. We're also finding out what YOUR favorite thing about SXSW was.

By mediatrust

Tags : affilicon, agresta, blurb, browne, chris, deseta, diane, itay, knight, kompolt, matt, mediatrust, morefocus, noble, parent, paz, relevantly, scott, speaking, stephanie, sxsw, white

Relevantly Speaking - March 25, 2009

mediatrust

We gathered so much great content at SXSW and this week we want to bring you a great interview with Christopher Smith and the Event Director of SXSW Interactive, Hugh Forrest. They talk about how SXSW stays ahead of the curve in trends and technology and how involving their audience in their decisions has kept them out front.

By mediatrust

Tags : christopher, forrest, hugh, interactive, mediatrust, parent, relevantly, scott, smith, speaking, sxsw

Relevantly Speaking - March 11, 2009

mediatrust

This week, we're heading to Austin Texas for SXSW Interactive. We're excited to talk about social media and technology and how they both fit into the bigger picture of performance marketing. Do you have an opinion? Please email me at sparent AT mediatrust DOT com to get on the interview schedule. We're also talking more about Robert Scoble's departure from FastCompany. I blogged about it last week. Why did it happen? What could Scoble and Seagate have done differently? What does this teach us about marketing in a down economy?

By mediatrust

Tags : barney, company, fast, fastcompany, fastcompany (0:26) , frank, gambling, mediatrust, parent, performancebased (1:03) , relevantly, revenews, robert, robertscoble (0:26) , scoble, scott, speaking, sxsw

Relevantly Speaking - March 4, 2009

mediatrust

This week we're watching a devlopment regarding California Assembly Bill 178. This is the Golden State's version of New York's infamous Amazon Tax Law. We also wanted to show you an interview that blogger & Advaliant Publisher Ian Fernando did this week with Glenn Pagan, MediaTrust's SVP of Network Sales. They talked about what makes our company different. Finally, we're letting the cat out of the bag around the eConsultantcy Affiliate Survey.

By mediatrust

Tags : 178, amazon, assembly, bill, california, fernando, ian, law, mediatrust, parent, relevantly, scott, speaking, tax

Relevantly Speaking - February 25, 2009

mediatrust

This week on the show we're talking about MediaTrust's newly minted place on Lee Odden's TopRank BIGLIST of marketing blogs. We'll also take a look at Skimlinks and how they are adding a twist to affiliate marketing. Finally, how important is brand management in performance marketing? We asked Michael Quigley of Cypra Media.

By mediatrust

Tags : bordes, lee, mediatrust, michael, odden, parent, peter, quigley, relevantly, scott, speaking, sxsw

Relevantly Speaking - February 18, 2009

mediatrust

This week we're thrilled to announce some new distribution for Relevantly Speaking. In addition to the dozen or so other places you can watch the show, you can check us out over at Geekcast.fm and also from inside the Advaliant Platform. We're also talking this week about Facebook's announcement at Davos about a new monetization strategy. That also raises the question about how perfromance marketers can better use social media. Finally, a great offer on the platform: #2059 - The Great American Photo Contest. Sign up to be an publisher and check it out!

By mediatrust

Tags : advaliant, american, contest, davos, facebook, geekcast.fm, great, mediatrust, parent, photo, scott

Relevantly Speaking - February 11, 2009

mediatrust

Is affiliate marketing seen as a legitimate industry? This week we talk about what we can do to polish our reputation among online advertisers. Christopher Smith checks in from from the Farmer's Market about web forms and we get you set up for Valentine's Day with a great offer from Date.com.

By mediatrust

Tags : abestweb, advaliant, affiliate, christopher, haiko, legitimize, marketing, mediatrust, parent, scott, smith

Relevantly Speaking - February 4, 2009

mediatrust

This week on Relevantly Speaking we talk about the Brand of Me. We also touch on the biggest areas of growth we're seeing in online marketing. As a bonus, we've got some great offers from RealArcade and Google Money Tree.

By mediatrust

Relevantly Speaking - January 28, 2009

mediatrust

This week we're focused on the bleak economy and how it will affect Performance Marketing. We also talk about a new contest from RealArcade on the Advaliant Platform and discuss the concept of "The Brand of Me."

By mediatrust

Tags : advaliant, affilicon, christopher, economy, itay, johnson, marketing, mediatrust, michael, parent, paz, perrromance, quigley, relevantly, scott, smith, speaking, zac