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http://www.GravitationalMarketing.com -- If you study marketing at all, you've heard of the USP – The Unique Selling Proposition. It's the thing that differentiates your product, service or company from all others. It's the thing that sets you apart.

For small business owners and entrepreneurs the USP is dead. There's a new sheriff in town and we talk about it in today's episode of WTF? Standing out is critical if you are going to gain the attention of your prospects, keep the attention of your customers and make sales… but what makes you different?

It's not all the same old, lame old things you think it is. It is something more unique and leveragable that you're not currently using to your advantage. It's a gold mine and you don't even know you have it. Watch the show and find out how to leverage your biggest asset for fast cash, growth and success.