On Collaboration and Alonovo Favorite

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6 views • Recorded December 6, 2008

I like the middle road.

1. Operating in isolation

2. Being strategic as a group--merging and collaborating.

1.5. Reference each other, communicate with each other, collaborate when it makes sense, but operate independently.

Have you guys taken that middle road with New Channel? Any insights from the road itself?

Good question.

I think the answer is, sort of, yes. Here are some examples of our cooperation:

1. We send students to study abroad agents, and they send them back to us.
2. We do IELTS training for some Foundation Programs (programs preparing students for university abroad--they do the rest of the language training).

We don't do much cooperation with our direct competitors, and I think that sort of cooperation is a bit more complicated. If, however, the competitors each have different areas of focus, I think cooperation is certainly possible and possibly desirable.

It's also relevant that "referencing each other", "communicating with each other" and "collaborating with each other" are very different beasts, and they each might be appropriate in different contexts in different ways at different times.

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