About This Video
This video is
Forrester analyst Josh Bernoff presents ideas from his forthcoming book Groundswell (co-authored with Charlene Li) at last fall's Consumer Forum.
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cobrandit (0:02)
1 year ago 0 + -Josh explains POST
cobrandit (0:12)
1 year ago 0 + -P is for people.
cobrandit (0:21)
1 year ago 0 + -O is for objective.
cobrandit (0:53)
1 year ago 0 + -What are you trying to accomplish? This will dictate strategy.
cobrandit (1:37)
1 year ago 0 + -More on objectives...
cobrandit (2:05)
1 year ago 0 + -Example: Chevy Aveo
cobrandit (2:39)
1 year ago 0 + -Who in a business organization should "own" these Groundswell ideas?