About This Video
This video is
Ted Wright, founder and president of word-of-mouth marketing organization Fizz Corp. moderates a panel with Andy Levine of Sixthman, Ken Block of the band Sister Hazel, and band fan Marc Pruitt--a "hazelnut". Taped at WOMMA's Summit 3 in Las Vegas, NV by coBRANDiT.
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cobrandit (0:20)
1 year ago 0 + -Introduction of Ted Wright
cobrandit (1:00)
1 year ago 0 + -Ted's opening
cobrandit (1:57)
1 year ago 0 + -Andy of Sixthman on meeting Ken Block of Sister Hazel
cobrandit (40:48)
1 year ago 0 + -Ken on Napster and filke sharing
cobrandit (31:57)
1 year ago 0 + -Andy on sampling product to generate WOM
cobrandit (19:34)
1 year ago 0 + -Ken on two way communication with fans, and creating events where fans can interact
cobrandit (23:22)
1 year ago 0 + -Andy on giving fans tools to participate and spread the word
cobrandit (26:56)
1 year ago 0 + -Marc on the fan experience
cobrandit (9:29)
1 year ago 0 + -How Marc got into Sister Hazel
cobrandit (13:23)
1 year ago 0 + -Ken talks about the Rock Boat
cobrandit (6:01)
1 year ago 0 + -Ken sings!
cobrandit (36:41)
1 year ago 0 + -On the topic of authenticity
cobrandit (34:40)
1 year ago 0 + -Ted's site is at http://www.fizzcorp.com