Comments on Personal Brand vs. Company Branding

Personal Brand vs. Company Branding

thegarlandgroup — Thu, 27 Mar 2008 22:38:43 GMT

thegarlandgroup posted a comment (1:16):

Exactly. What happens if Techcrunch gets acquired? Then what happens to all his updates. It's not all business updates.

Personal Brand vs. Company Branding

andermahrketing — Thu, 27 Mar 2008 21:00:52 GMT

andermahrketing posted a comment (0:0-1):

I maintain several brands with personal connections. I have only recently begun branding my name as part of a personal brand strategy. However each of my businesses have their own unique and separate brands. Our agency, as a collective, is very competent, creative and experienced in credit union marketing. That is our brand. "Andermahr & Company - The Credit Union Marketing Agency". My personal brand is more laid back. I want people to know that I am here to help, I am approachable, I have experience and a track record of internet marketing, social media and consumer advocacy. These are all good things for my company to be known for - but sometimes I can be a little irreverent. I don't want my personal brand to overlap the company brand and vice-versa. Basically, I don't want to be a dork and have people think that the company is dorky too. The other benefit to running separate and parallel brands is that if my brand is solid, and the company brand is solid it makes a sale easier or I get extra credibili