Personal Brand vs. Company Branding Favorite

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128 views • Recorded March 27, 2008

sandieman

sandieman (1:16)

1 year ago +2 + -

Michael Arrington uses http://twitter.com/techcrunch and that pisses me off

bradgarland

bradgarland (1:34)

1 year ago 0 + -

Friend me up on Twitter! http://twitter.com/bradgarland

sandieman

sandieman (0:20)

1 year ago 0 + -
andermahrketing

andermah...

1 year ago 0 + -

I maintain several brands with personal connections. I have only recently begun branding my name as part of a personal brand strategy. However each of my businesses have their own unique and separate brands.

Our agency, as a collective, is very competent, creative and experienced in credit union marketing. That is our brand. "Andermahr & Company - The Credit Union Marketing Agency".

My personal brand is more laid back. I want people to know that I am here to help, I am approachable, I have experience and a track record of internet marketing, social media and consumer advocacy. These are all good things for my company to be known for - but sometimes I can be a little irreverent. I don't want my personal brand to overlap the company brand and vice-versa. Basically, I don't want to be a dork and have people think that the company is dorky too.

The other benefit to running separate and parallel brands is that if my brand is solid, and the company brand is solid it makes a sale easier or I get extra credibili

thegarlandgroup

thegarlan... (1:16)

1 year ago +1 + -

Exactly. What happens if Techcrunch gets acquired? Then what happens to all his updates. It's not all business updates.

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