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Marketing Now roundup - iJumpTV 65

Sun, 11 Oct 2009 00:33:00 GMT

http://ijump.co.nz/ Key takeaways from Marketing Now Melbourne, from Jason Kemp (@dialogcrm), Yvonne Adele (@ideasculture), conference founder Siobhan Bulfin (@siobhanbulfin), Gavin Heaton (@servantofchaos), Jade Craven (@jadecraven), Matt Granfield (@mattgranfield), Laurel Papworth (@silkcharm) ... make sure to watch all the way to the end!

By audaciousgloop

Tags : #mktgnow, Australia, Melbourne, dialogcrm, iJump, ideasculture, jadecraven, marketing, mattgranfield, media, now, servantofchaos, silkcharm, siobhanbulfin, social, socialmedia, twitter

Scary Washing Machine - behind the scenes! iJumpTV 59

Fri, 03 Jul 2009 09:16:00 GMT

Who bought the famous Scary Washing Machine from auction site Trademe? It was appliance retail chain 100%, and Tango Communication's Zac Pullen tells us how it happened. Here's the original listing on Trademe (check out the comments): http://www.trademe.co.nz/Home-living/Laundry/Washing-machines/Top-loader-6kg-under/auction-223309871.htm And here's Scary's new home online: http://blog.100percent.co.nz/

By audaciousgloop

Tags : communications, ijump, machine, marketing, meme, new, pullen, scary, simon, socialmedia, tango, trademe, viral, washing, young, zac, zealand

Building brand advocates with Stephen Johnson - iJumpTV #53

Mon, 06 Apr 2009 05:38:01 GMT

It's one week and one day until Marketing Now hits Wellington. Alongside standout international speakers like Chris Brogan and David Meerman Scott, we'll be hearing from more local speakers like DraftFCB's Stephen Johnson. I asked Stephen for a sneak preview of what he'd be sharing at the conference. Here's what he said!

By audaciousgloop

Tags : australia, chrisbrogan, davidmeermanscott, draftfcb, ijump, marketingnow, newzealand, socialmedia, stephenjohnson, wellington

Marketing Now sneak preview #1 - Sharon Crost (iJumpTV #52)

Mon, 30 Mar 2009 22:27:00 GMT

Sharon Crost is one of the international social media specialists visiting Wellington on April 15th and 16th for the Marketing Now conference. Sharon's all about unleashing your inner superhero, and her session at the conference promises to be extremely interactive! We had the pleasure of talking with Sharon direct from her backyard organic farm in San Francisco.

By audaciousgloop

Tags : ijump, marketing, marketingnow, sharoncrost, simonyoung, socialmedia, socialnetworking, superheroes

Here Comes Everybody book review - iJumpTV #51

Tue, 03 Mar 2009 01:23:02 GMT

Here Comes Everybody: The Power of Organizing Without Organizations by Clay Shirky is full of stories, statistics, theory - and iwth all that, it's an easy read too. It'll help you understand how social media changes the way people get together - and what this means for your business, cause or idea.

By audaciousgloop

Tags : business, clayshirky, crowds, herecomeseverybody, marketing, socialmedia, society, web2.0

MadeFromNewZealand.com - iJumpTV #47

Sat, 31 Jan 2009 09:37:01 GMT

MadeFromNewZealand is part social network, part marketing platform for New Zealand businesses. We got interviewed on MadeFromNewZealand's Friday Show last week, and did a bit of filming ourselves. We talk with Tim Norton about online video, marketing a small business, and the role of government vs. entrepreneurs in marketing a nation.

By audaciousgloop

Tags : business, entrepreneurship, ijump, madefromnewzealand, marketing, nationbranding, newzealand, socialmedia

Online Community Management with Ponoko - iJumpTV #41

Mon, 24 Nov 2008 21:53:01 GMT

What is a community manager, and what do they do? Ponoko.com's John Lewis explains the role, tools and scope of a community manager's job.

By audaciousgloop

Tags : communitymanager, facebook, flickr, ijump, johnlewis, ponoko, simonyoung, socialmedia, socialnetworks

Jump In #35: Regan Cunliffe from Throng.co.nz

Wed, 27 Aug 2008 23:38:02 GMT

( more info: http://ijump.co.nz ... ) Throng is a social network for TV watchers, producers and broadcasters. It's been very successful in four countries, and it's run from NZ! We talk with Throng founder Regan Cunliffe about online community.

By audaciousgloop

Tags : auckland, community, idolblog, ijump, jumpin, newzealand, online, regan, regancunliffe, simonyoung, socialmedia, socialnetworking, socialnetworks, streettalk, television, throng, tv

Jump In #34: TVNZ's Jason Paris

Mon, 11 Aug 2008 09:11:01 GMT

(more info: http://ijump.co.nz ) We interview Marketer of the Year, TVNZ's Jason Paris, about how TVNZ has transformed itself in the last few years, and how this large, historical organisation is experimenting with new media while maintaining the old.

By audaciousgloop

Tags : bebo, business, film, ijump, in, jasonparis, jump, marketing, media, movie, newmedia, newzealand, online, shortlandstreet, simonyoung, socialmedia, television, tvnz

Jump In #29: Innovation and Creativity with The Hive

Sun, 13 Jul 2008 10:20:00 GMT

(More info http://ijump.co.nz ) | Innovation is crucial to business growth, but it remains a mystery to many. Recently Simon attended a workshop by The Hive Innovation ( http://thehiveinnovation.co.nz ) and shares some of the gems.

By audaciousgloop

Tags : business, change, changemanagement, creativity, growth, ijump, innovation, marieyoung, marketing, nathanbaird, newproductdevelopment, productivity, research, simonyoung, socialmedia, thehive

Jump In #28: Saatchi Strategist Murray Streets, Part 2

Sun, 06 Jul 2008 08:45:00 GMT

(more info: http://www.ijump.co.nz ) Murray Streets joins us again to discuss some of the most common objections to companies learning about social media, and why the internet is like a party! Don't forget to subscribe to Jump In and never miss a show!

By audaciousgloop

Tags : advertising, beesonline, blogging, flickr, generationy, geny, gleneden, kumeu, marieyoung, marketing, murraystreets, pumpedcafe, simonyoung, socialmedia

Jump In #27: Saatchi Strategist Murray Streets

Mon, 30 Jun 2008 08:22:18 GMT

More info: http://www.ijump.co.nz ... Murray Streets saw our article in DLB and asked to join the conversation. He's got some great things to share about Generation X and the web, and how agencies engage with social media.

By audaciousgloop

Tags : advertising, blogging, business, facebook, linkedin, marketing, media, murraystreets, saatchi&saatchi, socialmedia

Jump In #18: Breakthrough Strategist Jake Pearce part 2

Tue, 01 Apr 2008 08:49:14 GMT

(Find out more at http://www.ijump.co.nz) This week we continue our talk about blogging with breakthrough strategist and Generation C expert Jake Pearce. Hear how a solo consultant uses blogging to amplify word of mouth, and get his ideas across. And don???t forget to send your audio or video comment to simon@ijump.co.nz to be in to win Joseph Jaffe???s amazing book Join the Conversation!

By audaciousgloop

Tags : blogging, c, facebook, genc, generation, generationc, jake, myspace, pearce, socialmedia, socialnetwork, socialnetworking, twitter