About This Video
From a small island with a population of only four million,
comes arguably the greatest rugby team of all time, the New Zealand All Blacks who have a formidable power
to enchant fans worldwide. This year, adidas and 180 Amsterdam have created INSIDE THE BLACK JERSEY, a
five-part series that takes you right inside the All Blacks’ private circle.
Instead of focusing on the usual hysteria surrounding the team, this campaign follows them intensely during
their Grand Slam tour and shows an intimate portrait of what it is really like to be on tour with the world’s
greatest rugby team.
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