About This Video
High School Musical - The Cereal.
More on these topics:
http://en.wikipedia.org/wiki/High_School_Musical
http://www.theimpulsivebuy.com/wordpress/2008/11/03/kelloggs-high-school-musical-cereal/
The Cast: Troy Bolton, Gabriella Montez, Sharpay Evans, Ryan Evans, Chad Danforth, Taylor McKessie, Jack Bolton, Ms. Darbus, Kelsi Nielsen, Zeke Baylor, Jason Cross
They ALL have personal Brands. This is because they fed off of a bigger brand. The way to get popular is to work with people who are more popular than you. The way to get famous is to make other people famous.
This alone shows how one brand (High School Musical) can release multiple products, and therefore bring their community where ever they go.
Granted, the cereal is nothing to write home about (and I don't think it has much staying power) but its a novelty item, and capitalizes on what humans are attracted to - right now.
Its a smart move, because kids love cereal, and therefore its a good target market. If High School Musical were to release Shoes, socks, bike helmets, etc. then they'd be OK. Because when you invest in your brand you invest in Social Capital.
So for all of you musicians out there worrying about selling out, or marketing, just pay attention and realize that your buiiding your brand, and that's something to invest in.
But perhaps the most important thing to invest in is your fans :)
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