About This Video
Co-op satellite media tours (SMTs) are among the most popular broadcast PR tools. In today's ROI-focused business environment, the co-op satellite media tour has become a popular PR tool because it is easier to execute and costs less than other tools that get similar broadcast reach. When it makes sense to have your product or service featured with other products or services that fit the theme, you can save significant amounts of money.
The smart PR professional knows that poor handling of messaging within the tour can undermine the value of the campaign. It can also limit its reach if stations refuse to air taped segments because they are "too commercial."
So how do you make sure you are getting the best messaging possible out of these segments?
Download D S Simon Production's "Six Tips for Successful Messaging" as well as a bonus "D S Simon Holiday Calendar"
For more info: http://bit.ly/3Xwyxi or www.bulldogreporter.com/dsswhitepaper
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