About This Video
This video is
Michael "What The Buck" Buckley talks with Liz Shannon Miller in a fireside chat at NewTeeVee Live 2008 about the decision on whether to use ads or overlays instream or not.
Brand ownership is stunted by the wholesale use of instream advertising click-throughs, whereas one-off deals may be sensible and relevant. Mr. Buckley underscores the value of keeping his visitors engaged inside of the YouTube environment.
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sandieman (0:37)
11 months ago 0 + -it's funny how all the trust goes to youtube without any worry about your own brand