Life In Perpetual Beta - Trailer (beta1) Favorite

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2,035 views • Uploaded June 14, 2008

He changed the entire perspective of marketing when he argued that understanding consumers had less to do with the question "Do I need this?" and more to do with "Do I want this?"

Sidney J. Levy, Ph.D. is the Coca-Cola Distinguished Professor of Marketing at the Eller College of Management of the University of Arizona.

The other guy is actually Jake Nickell the founder of skinnyCorp.

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