About
Co-Founder of Platinum Brand & Executive Producer of the World Music Awards. With a double major in philosophy and psychology from Rutgers and Yale University, Prakazrel Michel, known to his public as Pras, could have traveled in countless directions. But Pras was destined for music stardom. In the mid 1990’s Pras, Lead the Fugees to their huge 1996 crossover success The Score, after which experiencing multi-platinum, international success and recognition worldwide. To date the Fugees retains title of best-ever selling hip-hop group with sales reaching over 30 Million albums. In a major branding initiative kicking off Pras (through Elitist Media) will offer licensing consultation. The Grammy winner’s team is pursuing deals with suppliers and retailers in professional and consumer audio; IPTV; coffee-table and how-to book publishing; clothing and accessories; grooming; home decorating; and educational materials. Pras is a recipient of many global awards including 2 Grammy’s and multiple Billboard and World Music Awards.
