Viddler

Navigating interactive media beyond linear experiences - N.I.M.B.L.E. The traditional linear video consumption patterns are starting to change. We are already see the Internet changing the way that media is being watched. Short format and user generated content is growing in views into the realm of tradition TV. The numbers that a successful viral video garner are in the millions and the Neilsons metrics dont quite translate to this new model. These initial changes are starting to push the habits, especially among the younger demographic, into new patterns that make the next phase of evolution a more palatable experience. This new consumption pattern moves beyond the traditional linear viewing experience and into a non-linear viewing experience. Think of video consumption more like the way we consume blogs or other multi-threaded mediums like forums.