About This Video
In August, 2008, I dove into facebook, twitter, friendfeed, utterli, et al. (some dives deeper than others). As someone who labeled himself an advertising person for more than 20 years, I felt suddenly undefined and lost; and the more time I spent exploring these new spaces, the more those traditional advertising labels like copywriter, art director, graphic designer, and creative director fell short. They were no longer words that accurately described the evolving nature and purpose of my work.
Today, I spend most of my time helping clients create a ubiquitous (relatively speaking, of course) and increasingly relevant presence designed to facilitate communication and engagement with their intended audiences.
We may consider ourselves to work in marketing or advertising or public relations, but we have all wholeheartedly embraced new, uncharted territory that traditional terms are no longer equipped to contain.
We are in the business of engineering presence. We are presence engineers.
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