About This Video
As the publishing recession deepens, the burden of promotion will fall increasingly on the author's shoulders.
Speaking directly to publishers, authors, and readers bewildered by book promotion in the age of Twitter and Facebook, mediabistro.com founder Laurel Touby told the Tools of Change audience how to build a better book party. She explained her mission: "It's not just about the author. It's about the audience, too ... those relationships reflect back in positive ways onto the author, onto the book, onto the publisher who brought them together. It's a beautiful and virtuous circle."
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