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Hasselblad has done it again by introducing True Focus with APL (Absolute Position Lock), making auto-focus substantially easier and more accurate for photography professionals. This exciting technology will be featured in the H4D camera product line producing overcoming one of the biggest challenges photographers have had to face. Hasselblad CEO, Christian Poulsen, provides a glimpse of True Focus during a press event held in Orlando, Florda. (www.hasselblad.com)
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