About This Video
The technology world is expanding from its focus on technology-specific businesses such as PCs, cell phones, set top boxes, providing Telecom services, etc. to the business of facilitating Human Interaction. The human perspective is clear when we look from the edge of the network in, not from the inside of the network out. The outside, or edge, perspective reveals the way people use their technology while the inside perspective is a restricted view of what a network anticipates or how it allows attached devices to behave.
Today the view at the network edge reveals a communications world in the midst of a multi-decade transformation from Plain Old Telephony Service (POTS) to a multi-dimensional gadget-filled future surrounding each individual, beginning with ubiquitous network(s) access via Personal Area NetworkS (PANS) using Pretty Amazing New Stuff (PANS**2) at the edge of the network. The devices we carry around with us are causing fundamental human patterns of behavior to change. Edge devices are increasingly facilitating our obtaining all the information we need for our daily activities, no matter what professions, as well as being able to have all our social interactions become automatic and routine. The journey from POTS to PANS**2, driven by Moore, Gilder and Metcalf's laws, is also about the evolutionary communication industry melding (or colliding) with revolutionary Internet thinking.
Individuals are reaching out to the world in a number of different ways via the technology they routinely carry. Cell phones, iPods, PDA's etc. are beginning to offer significant physical connectivity and flexibility that will form the basis of numerous overlapping logical interactions for communications, education, e-commerce, social networking, etc. For the industry, the critical question is what must it do to keep its edge customers happy? The answer is and always has been about "end user value."
This talk took place at Flourish 2008.
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