About This Video
This video is
Mick Liubinskas founded Pollenizer with Phil Morle in 2008. Mick is a product strategy entrepreneur and executive, who works with early stage web businesses. His focus is on focus. How to take your grand vision and narrow it down to something that you can build, attract and keep customers.
This website uses Adobe® Flash™ Player 9
Download Flash Now
If you are using Internet Explorer, you will need to restart your browser
after installing Flash.
Adobe and Flash are registered trademarks of Adobe Systems incorporated.
All rights reserved.
sjors
4 months ago 0 + -Something I've never thought about at 9:28:
"For you to actually get enough depth in a segment, to hold it and own it, to get some virality, you have to be at least 20-30% deep in that segment."
So if your target audience is 10 people, you need 3, but if it's 1 million, you need a lot more. Hence the need for focus.
Let's see if I can apply that in my own project(s).