Ballantine's videos

Combining a Self-Mailer and a BRE (Halloween Edition)

Fri, 30 Oct 2009 16:42:01 GMT

If you regularly send out self-mailers, don't forget that (most times) you can include a BRE. Watch this video to learn more. Blooper reel at the end. http://www.ballantine.com/blog/

By Ballantine

Tags : advertising, ballantine, bre, direct-mail, direct-marketing, mail, mailing, marketing, print, printing, self-mailer

Crash Course Video on Snap Packs

Wed, 07 Oct 2009 14:45:05 GMT

Do you remember snap packs? They are inexpensive and they get opened. Watch this video for more info. http://www.ballantine.com/blog/

By Ballantine

Tags : advertising, ballantine, direct-mail, mailer, mailing, marketing, snap-pack, snap-pak

New USPS Requirements for Booklet Tabbing

Wed, 19 Aug 2009 15:30:00 GMT

Effective September 8th, 2009, the USPS is set to update the requirements for booklet tabbing. If you mail out these types of mailers, it's crucial you know what these changes are.

By Ballantine

Tags : advertising, direct-mail, direct-marketing, mail, mailer, mailing, marketing, postage, postal, print, printing, usps

How To Read The Intelligent Mail Barcode (IMB)

Wed, 01 Jul 2009 14:48:00 GMT

The USPS Intelligent Mail Barcode (IMB) may look complex, but this video will show you how easy it is to read and decode it.

By Ballantine

Tags : Barcode, Direct-Mail, Direct-Marketing, IMB, Intelligent-Mail-Barcode, Mail, Mailing, Marketing, Print, Printing, USPS

Print Production of a Roll Fold Self Mailer

Thu, 21 May 2009 15:53:01 GMT

If you've ever wondered how a roll fold self mailer type of mail piece is produced -- printed, folded, scored, etc. -- this 4 minute video is for you.

By Ballantine

Tags : advertising, ballantine, direct-mail, direct-marketing, mail, mailer, mailing, marketing, print, printing, self-mailer

More Direct Mail Creative Real Estate For The Same Cost

Fri, 17 Apr 2009 20:44:00 GMT

This 2 minute video talks about how and why it's possible to increase the size of a direct mail piece at no additional cost.

By Ballantine

Tags : advertising, ballantine, creative, direct, mail, marketing, print, printing

2 Ways to Cut Postage Costs on Catalog Mailers

Thu, 12 Mar 2009 16:16:08 GMT

If you mail out a catalog type mailer - catalogs, magalogs, booklets, etc. - this 3 minute video will give you 2 ways to cut postage costs significantly.

By Ballantine

Tags : advertising, ballantine, booklet, catalog, direct, direct-mail, direct-marketing, magalog, mail, marketing, postage, postal, print, printing, usps

Meet The Ballantine Corporation

Fri, 27 Feb 2009 21:09:00 GMT

Meet the people behind The Ballantine Corporation, a NJ-based direct mail company established in 1966.

By Ballantine

Tags : advertising, ballantine, direct, mail, marketing, print, printing

Direct Mail Double Postcard Tweak

Thu, 26 Feb 2009 16:45:01 GMT

If you're familiar with, or you regularly mail a standard double postcard, you should find this video helpful. It talks about a format tweak that increases payment with order.

By Ballantine

Xerox Custom ID Cards - A Card Mailing Option

Mon, 09 Feb 2009 17:29:00 GMT

Our previous direct mail video talked about one card mailing option, other than plastic cards, called clean release cards. This new video talks about Xerox Custom ID Cards, a second option.

By Ballantine

Tags : advertising, ballantine, cards, direct, mail, mailing, marketing, print, printing

Direct Mail Clean Release Cards: A Cheaper Alternative To Plastic Cards

Mon, 19 Jan 2009 20:28:12 GMT

Do you include plastic cards in your direct mail packages? If so, you might want to consider testing clean release cards instead. Watch this video to learn more.

By Ballantine

Tags : advertising, ballantine, direct-mail, direct-marketing, mail, mailing, marketing, membership-cards, plastic-cards, print, printing

Direct Mail Commingling Info For Postage Savings

Mon, 12 Jan 2009 22:13:00 GMT

Commingling can potentially lower your direct mail postage costs and speed up delivery. Find out how it all works in this 5 minute video.

By Ballantine

Tags : advertising, ballantine, commingle, commingling, direct-mail, direct-marketing, mail, mailing, marketing, postage, postal, print, printing, usps

Roll Fold Self-Mailer Creative Tip

Mon, 12 Jan 2009 22:06:04 GMT

If you're thinking about testing a roll fold self mailer, watch this quick video for a very important creative tip.

By Ballantine

Tags : advertising, ballantine, direct-mail, direct-marketing, mail, mailer, mailing, marketing, print, printing

How To Do A Direct Mail 2-Way Match

Mon, 12 Jan 2009 22:06:01 GMT

This 3 minute video will educate you about what a 2-way match is for direct mail and how it works.

By Ballantine

Tags : advertising, ballantine, direct-mail, direct-marketing, mail, mailing, marketing, print, printing

Direct Mail Outer Envelope Tweak to Cut Costs

Mon, 12 Jan 2009 22:04:03 GMT

In this direct mail video, we talk about how we tweaked a client's outer envelope to cut their costs by about $2,000.

By Ballantine

Tags : advertising, ballantine, direct-mail, direct-marketing, envelope, envelopes, mail, mailing, marketing, print, printing

New USPS Move Update Regulations

Mon, 12 Jan 2009 22:04:01 GMT

Watch this 3-minute video to learn more about the new USPS Move Update regulations that went into affect on November 23rd, 2008.

By Ballantine

Tags : advertising, ballantine, direct-mail, direct-marketing, mail, mailing, marketing, postage, postal, print, printing, usps

New Direct Mail Soft-Feel Paper Coating

Mon, 12 Jan 2009 22:01:01 GMT

In this video, we talk about a new coating that is available that gives your mailer a nice, velvety finish.

By Ballantine

Tags : advertising, ballantine, direct-mail, direct-marketing, mail, mailing, marketing, paper, print, printing, varnish

Don't Make This Direct Mail Creative Mistake

Mon, 12 Jan 2009 22:01:00 GMT

In our first direct mail video, we talk about how we avoided a $25,000 disaster for one of our clients.

By Ballantine

Tags : advertising, ballantine, direct-mail, direct-marketing, mail, mailing, marketing, print, printing

Direct Mail Magalog Tweak That Reduces Postage Costs

Mon, 12 Jan 2009 22:00:01 GMT

In this video, we talk about how to reduce the postage costs of a magalog mailer while keeping the same amount of artwork real estate.

By Ballantine

Tags : advertising, ballantine, direct-mail, direct-marketing, magalog, mail, mailing, marketing, print, printing

A Dozen Direct Mail Outer Envelope Ideas

Mon, 12 Jan 2009 16:29:01 GMT

Looking for outer envelope ideas for your next direct mail campaign? Watch this 5-minute video for about a dozen possible tests.

By Ballantine

Tags : ballantine, creative, design, direct-mail, direct-marketing, envelope, envelopes, mail, mailing, print, printing