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This video is
Boston Advertising CEO Presentation 2 for FT1
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cheehowlim
2 months ago 0 + -Reposting to new video:
It'd be interesting to understand the benefit/impact of using crowdsourcing and social network in general for customers to feedback ideas/trends for product or service development that spans from 1 year to 5 years/etc. For example, 4WD SUV (5+ year development cycle) was hot early this decade, and customers may have buzzed favorably around that, while shortly thereafter, with higher fuel costs, the trend moved relatively quickly to hybrids, etc. Would the new customer voice be too late, and the car manufacturer missed the mark? However, for companies like Zara clothing, the real-time customer voice/feedback is perhaps exactly what they need to excel.
joshmoritz
2 months ago Show -1 + -I disagree. Sure Zara changes weekly, and new buzz is good, but a well thought out hard goods campaign can also create weekly, daily, even minute by minute buzz. What the SUV's are faced with are a cultural shift driven by economics, and the psychology of fear, dread and the unknown. Zara fashions someday could be hit be the samething for different reasons -- external forces create strategic change and opportunities
baxmarker
2 months ago 0 + -http://www.breezlive.ru
joshmoritz (0:29)
2 months ago 0 + -Iphones are better, so they say
mbeasley (0:29)
2 months ago 0 + -I'm a convert - iPhones are swell
mgilly13
2 months ago 0 + -More board work, outstanding!!!
CurtBujosa (5:58)
2 months ago 0 + -Hoarding knowledge is a huge problem in many knowledge based industries. It is very difficult to overcome because people have been rewarded for hoarding information for years. Change can only be made if top management drives knowledge sharing behavior AND rewards it.
mbeasley (5:58)
2 months ago 0 + -Not only are there rewards for hoarding information, but it also takes extra effort to share it. Technical experts who have lots of knowledge to share are typically not skilled at efficiently recording it in a useful format. More bluntly, engineers that can communicate effectively in writing are rare.
I think there will always be a need for technical teams to have a person responsible for helping the entire group get key pieces of knowledge written in a useful, searchable format. Wiki's lend themselves to this because the tech-writer can write most of the material or outline, and the expert (who might no be so good at writing) can proof-read and annotate.
Shep1530 (0:20)
2 months ago 0 + -she is a bubbly as her coat suggests!
Shep1530 (0:52)
2 months ago 0 + -she's as bubbly as her coat suggests!
jandrewes1
2 months ago +1 + -Group 8 is awesome :).
romcl2
2 months ago 0 + -Just focus on three things for a FT social networking class...what were they again?????....I've got it sleeping, drinking, and sleeping! I am definitely getting the hang of it now.
foti (0:46)
2 months ago 0 + -She's speaking in general. Group 1, of course, did a phenomenal job. :)
foti (2:13)
2 months ago 0 + -Haha! You gotta give it to her, the Babboon Babson thing is pretty funny...
foti (3:09)
2 months ago 0 + -Cool! Who's feeding Paula Abdul her meds???
_RajK (7:04)
2 months ago 0 + -Baby Boomers have lost all their money in the recession.... I wonder how they are going to pay the bills?
joshmoritz (7:04)
2 months ago 0 + -Raj, you pay the bills by going back to business school, learn NPV, perpetual motion analysis and starting a hedge fund in Diego Garcia.
joshmoritz (0:29)
2 months ago 0 + -I am definately getting one when Verizon has them
mqmq (1:49)
2 months ago 0 + -Congrats on the BW article- they also hyperlinked this video on their website