Viddler

I had never heard of the term "crowdsourcing", but after coming up to speed with the definition, I realized that my company just successfully used this method to obtain a new logo for the company (where we had a relatively small budget and no in-house marketing staff) -- it worked out very well. Looking forward to the class... Miranda seems like a tough cookie... here's hoping that her sister goes a little easier on us.

Perhaps there is opportunity recognition aroung the use of iPhons with this technology, and buyer-centric targets that on the one hand add value to customer and marketer alike as well don't cross the line to become obtrucive or annoying. We all rememer the advent of pop ups (and the months prior to pop up blocker)

Love the Devil Wears Prada analogy!

Preed2 - I agree on consuming information, I was just thinking last night how it could make for an interesting business project.



I smell Capstone... :) Anyone want to join?

I agree Jay. What annoys me is when your trying to get a simple review, on a car for example, and quickly they are having you fill out a survey so a salesperson can contact you. I am using the internet to facilitate avoiding contact with a pushy salesperson!

Finally some leadership! That's what we've been looking all along this Fast Track.....for a Miranda to get us on track and online! Its about time.

Hi Folks-



Miranda here! Thank you so much for commenting on the video. It was a blast to make. CITG did a great job but I don't think Meryl Streep has anything to worry about.



I can't wait to meet all of you this evening on our Elluminate session. Please continue to comment on the video. "Miranda" wants to hear from all of you........pj

I knew Laurel was a movie star - wasted in Fast Track management

I'm not sure whether to take this seriously or laugh at it as a joke.

I think Miranda needs to take the 6 week course and make this video again; too many buzz words and not enough knowledge.

Lose the blue screen, sunglasses, and say it from the heart. No one likes pressure/stress.

I hope I'll hear from the rest of you very soon! You don't want to keep Miranda waiting......

The next installment from Miranda will be out next week. I know I'm anxious to hear what she has to say next.......

Just wanted to say hi

Interesting.

eNTERPRISE 2.0

Its old video that I watched 2 weeks ago, not sure what's new here...

It'd be interesting to understand the benefit/impact of using crowdsourcing and social network in general for customers to feedback ideas/trends for product or service development that spans from 1 year to 5 years/etc. For example, 4WD SUV (5+ year development cycle) was hot early this decade, and customers may have buzzed favorably around that, while shortly thereafter, with higher fuel costs, the trend moved relatively quickly to hybrids, etc. Would the customer voice be too late, and the car manufacturer missed the mark? However, for companies like Zara, the real-time customer voice/feedback is perhaps exactly what they need to excel.

The expectations are high, but again the idea is social media integration in the marketing campaign. My question to this presentation is: is it really integrating the social media with the traditional marketing tools in the marketing campaign or it is the integration of marketing campaigns into the social media phenomenon and campaign. To me, I see the social media is way more than just marketing campaign, it is a global culture change and still evolving at a very high rate tha marketing campaings can be an integarl part of social media evolution.

As the parent of a 14 yr old I feel a bit wary of how companies may try to use SM to market to kids - they are a powerful demographic are some of the most extreme users of SM. When I told my daughter that she needed to erase some of the 539 and counting "friends" from her FB account that she doesn't really know, she informed me that many of her peers have 800-1000 FB "friends." I can only imagine that with these numbers marketers are just dying to figure out how to sell to tweens and teens (or how to get them to acquire the money from their parents to buy). I think there needs to be some ethical guidelines when marketing using SM, especially because many young people are using this technology without the guidance of their parents and there seems to be a "wild west" mentality about how to tap into new markets using this form of media.

In order for the marketing process to be successful, a business has to identify the wants/ needs to consumers. Then they have to be able to identify their target audiences. For some successful businesses, they may even be able to convince initial uninterested customers into buyers of a certain product/service. To be able to sell a product/service, they must first be able to gain the attention of the audience. Some businesses that perform live presentations of a product may use a roll up stand to gain their interest.